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Blog Entries about "aftersales"
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Servicing and repairs
The idea of analysing the type of work carried out by age of car was prompted by a recent survey completed by Gocompare. Its survey found 36% of motorists have put off routine servicing to save money and a further 6% have never had their car serviced.
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Gender differences
Between 1975 and 2011, the number of people with driving licences in the UK increased by 81% from 19.4 million to 35.2 million. The growth is principally because of a near twofold (171%) increase in women drivers. But just how different are men and women in the way they relate to motor retailing? We look at two recent consumer surveys.
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Car Servicing and Repairs Comparison Sites – the Future is Digital
We’re departing from usual Trend Tracker policy to welcome a guest blogger with some statistical insights into consumers’ habits. Ian Griffiths of Who Can Fix My Car has pioneered online sourcing and supplier comparison in the SMR sector, and urges suppliers to climb on the bandwagon. Meanwhile, he is uncovering patterns of consumer behaviour which complement Trend Tracker’s large-scale Lake Motorists Survey data.
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Independents still going strong
Trend Tracker’s longest-running question in its monthly survey of 1,000 motorists is: “Where did you last get your car serviced?” The latest results available are for January to August and these have been plotted together with the long-term trends in the graph below.
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Independents winning in SMR battle
With the kind permission of Auto Retail Network, we are pleased to reproduce here an article written by Trend Tracker director Chris Oakham about our report - The Castrol Car Servicing & Repair Trend Tracker 2012 Update.
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Ball Park Figures
A few weeks ago the phone rang and one of our clients asked: “How much was the parts market worth in 2011?” It’s a seemingly simple question and we do keep track of the sales of replacement parts sold to end purchasers in the markets for servicing and mechanical repairs and car body repairs. But for 2011? And then there is the added problem of defining and measuring parts wholesaling.
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Our crystal ball
An important feature of our reports – we are launching three new reports this year - is the forecast section where we look into our crystal ball and project future market trends. In the past, this has proved relatively easy and it was just a matter of plugging key data into a computer model. But the current situation has us scratching our heads.
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Franchised workshop retention - going the wrong way
With Trend Tracker’s consumer data about car servicing now available up to the end of September 2011, the full impact of the ageing car parc on franchised workshop retention on servicing, maintenance and repair (SMR) is emerging.
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The horse’s mouth
Research is all about bringing together facts to help answer crucial questions. In the case of the auto retail industry, research typically means ‘market research’. It’s about the market background, customers, the supply structure, the market size and trends, and so on.
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Where has all the work gone?
Auto Retail Network ran two aftersales workshops at the beginning of October and it was our job to present the latest information on the state of the market, which in these tough times was not the most upbeat of assessments. Once we had elucidated the problems, the delegates were tasked with finding solutions as they rotated around four workshops facilitated by experts in relevant areas.
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The remarkable resilience of retailers
At least some of Trend Tracker’s analysts, myself included, have shown a glass-half-empty attitude towards the standard-model new car franchise system, as some of our past white papers have attested. But we have to admit that earlier reports of its impending demise were more than a little premature. The system isn’t bust yet, indeed it survived the 2008 recession rather better than many might have expected.
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Charting The Decline in SMR Work
Download and read our latest aftersales article, published in the June 2010 issue of Auto Retail Networks' Bulletin.