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Blog Entries about "auto market research"
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Used car retailer numbers: 25% down and falling
The latest report from Trend Tracker - The Future of the Used Car Market in Great Britain, 2012 to 2017 - confirms that demand for used cars has been depressed since the beginning of the recession in 2008. No more used cars were sold in 2011 – 6.8 million units – than 10 years earlier in 2001. That has not unexpectedly impacted on the number of businesses offering used cars for sale.
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The franchise network outlook
The perilous state of our high street shops is hardly out of the headlines these days with 15% of premises now empty. Even before the recent recession they were under attack from internet sales, supermarket diversification and ‘sheds’ on retail parks.
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Car prices outlook
Because the purchase of new and used cars is consumer spending, it is unsurprising that the Government’s Office for National Statistics (ONS) keeps a close eye on prices as part of its monthly survey of inflation for the Consumer Prices Index.
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Accessorise! New car accessories research
It goes without saying that sales executives will make at least one attempt to sell accessories to new and used car customers. And as any sales executive knows, the best time to sell accessories is when a customer signs up for a car.
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MOT test regime change
When analysing the car servicing and repair market drivers, the ‘usual suspects’ include: car parc size and age profile; average car mileages; build quality trends; service intervals and content; new car warranties; labour rates …. with political and legislative factors barely a consideration. However, that could be about to change with the government’s review of the MOT test regime.
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Independents winning more work
First published in Auto Retail Network (July 2011), Toby Procter uses the newly published Castrol Professional Car Service and Repair Trend Tracker 2011 report to reveal for the first time how the independent workshop sector has
increased its grip on car servicing, maintenance and repairs (SMR) since the recession. -
Driving workshop business
A large proportion of the research for the 2011 Castrol Professional Car Service and Repair Trend Tracker report is an extensive survey of motorists. We have run some elements of this consumer survey since 1994, interviewing 1,000 motorists every month.
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Losing your grip on servicing, maintenance and repair
This month we launched the 2011 edition of the Castrol Professional Car Service and Repair Trend Tracker. It has been published in various forms since 1995 based on an array of primary research including a monthly consumer survey of 1,000 motorists.
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The cautious used car buyer
Our new report on the used car market will be published later this year. We have started the research which includes a consumer survey of 10,000 motorists - a brand new addition to the used car report we have completed biennially since 1994.
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SMR market down, petrol costs up less than you might think
A reflection on topical news was prompted by the work under way to complete the 2011 edition of the Car Service and Repair Trend Tracker report, of which more anon.
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Polls apart from reality
One in three motorists would consider buying an electric car in the next 12 months, according to the release on a new survey by Motorpoint issued on 17th February.
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Needed for EVs to save the world: more R&D, less wishful thinking
In December 2010 the UK government’s advisory Committee on Climate Change recommended cutting the UK's GHG emissions by 60% relative to 1990 levels (46% relative to current levels), by 2030. The UK would then require a further 62% GHG emissions reduction from 2030 to meet the 2050 target already legislated for in the UK’s Climate Change Act.
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Only 5% of new car buyers are influenced by green credentials
Research released on 19.11.2010 by Bosch revealed that despite 69% of drivers claiming to do their best for the environment, only 5% of motorists buying a new car would be influenced by a car’s ‘green’ credentials.
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Pessimism and optimism
The least fun part of research is the statistics especially the maths required to work out cause and effect. We employ experts to do all this sort of stuff for us who render forth in what seems like a foreign language full of mysterious words and phrases like ‘t-tests’, ‘significance’ and ‘correlation’.
