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Blog Entries about "market research"
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Independents winning in SMR battle
With the kind permission of Auto Retail Network, we are pleased to reproduce here an article written by Trend Tracker director Chris Oakham about our report - The Castrol Car Servicing & Repair Trend Tracker 2012 Update.
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Ball Park Figures
A few weeks ago the phone rang and one of our clients asked: “How much was the parts market worth in 2011?” It’s a seemingly simple question and we do keep track of the sales of replacement parts sold to end purchasers in the markets for servicing and mechanical repairs and car body repairs. But for 2011? And then there is the added problem of defining and measuring parts wholesaling.
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Our crystal ball
An important feature of our reports – we are launching three new reports this year - is the forecast section where we look into our crystal ball and project future market trends. In the past, this has proved relatively easy and it was just a matter of plugging key data into a computer model. But the current situation has us scratching our heads.
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Franchised workshop retention - going the wrong way
With Trend Tracker’s consumer data about car servicing now available up to the end of September 2011, the full impact of the ageing car parc on franchised workshop retention on servicing, maintenance and repair (SMR) is emerging.