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Global brand portfolios are key to Ford's survival, argues latest Trend Tracker White Paper
Thursday, November 09 2006 :: Keywords: (none) :: Permalink
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Download Fords Brand portfolio.pdf
(requires Adobe Reader or other compatible software)
Immediate Release - In a new white paper entitled "Building brand portfolios and managing investors: The case of Ford", UK automotive research firm Trend Tracker's analyst Michael Wynn-Williams suggests that rumours of Ford selling off brands to survive is testament to Ford's short-sighted planning horizon, and argues that in order to survive the roller-coaster ride of its booms and busts, Ford should spread market risk amongst its brands as it looks to the longer term.
(use the link above to download the rest of this press release)