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Automotive News and Press Releases
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Franchised Workshops Urged To Reverse A Decade Of Decline In Customer Retention
New data from the Castrol Professional Car Service and Repair Trend Tracker report shows that franchised workshops have lost even more customers to independent and fast-fit outlets so far in 2011. Echoing similar falls in market share since 2007, franchised workshops captured just 25.4 per cent of servicing work in the first ten months of 2011, a drop of nearly one per cent in 12 months.
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New study reveals uphill route to EV market appeal
Automotive researcher Trend Tracker’s new Car Buyer Brand Perceptions 2011 study, of a nationally representative sample of 12,000 motorists, tracks the criteria on which buyers choose individual brands, and the size, type and cost of car they intend to buy next. Among the criteria investigated are carbon emissions, and the type of engine consumers’ next car is likely to have. The results may be at least modestly encouraging for manufacturers offering lower-emissions cars to comply with mandatory EU targets, but less so for electric cars.
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New study uncovers car brands’ emotive and rational appeal
Most of us tend to be either right brain or left brain dominant when we process information. When we evaluate the purchase of a car using our left brain we fix on the rational economic criteria associated with car purchase – price, affordability, part-exchange values, special offers, etc. Car manufacturers, however, want to make the decision process less rational and less cost- and price-sensitive, by encouraging us to focus on their brand’s emotive appeal.
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Economy erodes premium car brands’ loyalty leadership
A new Trend Tracker research study into car buyers’ brand perceptions and purchasing intentions shows that 46% of all motorists will buy the same brand of car again, with the premium brands BMW and Audi achieving the highest and second-highest rates of customer loyalty. 68% and 65% respectively said they would stick with those brands, with Ford the third best supported brand in the survey, followed by Mercedes-Benz and Land Rover/Range Rover.
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Franchised workshops urged to capture greater share of older-car aftersales work
Franchised dealers are failing to taking advantage of a growing market for service, maintenance and repair work for older vehicles. According to the 2011 Castrol Professional Car Service and Repair Trend Tracker, an increasing proportion of motorists are retaining their vehicles for longer, and most are turning to independent workshops and DIY-servicing in order to minimise running costs.
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Electric vehicle pricing - life after government incentives
In a live webinar presentation to AWPresenter, Toby Procter, director of Trend Tracker Ltd, outlined the prospects for electric vehicle prices once governments stop offering financial incentives to customers.
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Charge point cuts highlight EV's infrastructure dependence
Trend Tracker’s latest report - Electric Vehicles: Energy, Infrastructure and the Mobility Market in the Real World – suggests the provision of public recharging facilities will be critical to electric vehicles (“EVs”) attracting more than a small number of early adopters.
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Global sales of EVs could reach 30M units by 2050
UK study concludes cumulative global sales of EVs could reach 30M units by 2050, or 1.5% of projected global car parc; decisive global action required
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New report from Trend Tracker questions whether electric cars can effectively combat oil dependence
Trend Tracker’s latest report - Electric Vehicles: Energy, Infrastructure and the Mobility Market in the Real World - suggests that this year’s ‘Dawn of the Age of Electric Motoring’ heralded by the launch of the Nissan Leaf and Mitsubishi iMiEV may prove a false dawn.