A new, revised edition of a unique training aid to help dealer sales staff with the key task of communicating effectively with prospects and customers. Some of the most effective retail networks have adopted Money Making Sales Letters for Motor Retailers - a comprehensive guide to the art of writing effective letters, tailored to the specific needs of automotive retailers.

It covers in detail the principles and the finer points of effective written communication, with plenty of ready-made sample letters included to cover all the occasions when a letter is called for.

Author and seasoned automotive marketing expert Howard Popeck explains just why a good letter can win a customer's full attention when a phone call or an e-mail might be inappropriate, or soon forgotten. Furthermore, the targeted direct mail campaign has a growing role to play in reducing dealerships' advertising costs without compromising the effectiveness of the marketing budget.

The guide includes a whole series of carefully crafted, proven letters - to suspects, prospects, customers, and invitations to dealership events - so that sales staff and managers needn't reinvent the wheel.

These letters can be adapted to the dealership's own preferred format.

Money Making Sales Letters for Motor Retailers is available only as a PDF and is priced at £99.00 + VAT.