A new survey of 12,000 UK motorists' car brand preferences, purchase criteria & intentions

The Trend Tracker inaugural UK Car Buyer Brands Perceptions 2011 study is based on 12 months' data drawn from a continuous monthly survey of 1,000 car drivers (owners and users of cars, including company cars) throughout the UK. The methodology employed is computer-assisted face-to-face, in-home, CAPI-assisted interviews with a random location sample taken at 100 selected sample points within the UK.

Data from a sample of 12,000 are analysed to provide statistically significant sample sizes for 33 individual car brands. Responses are analysed only for those stating their intention of purchasing a new or used car within periods of one year, 1-2 years and 3-5 years.

Unique to this survey are questions based on consumer involvement theory (CIT) which identifies the extent to which brand consideration and purchase decisions are most likely to involve 'emotional', 'rational' or 'low involvement' decision making for individuals. Data analysis is supported by insightful interpretation of the data by Trend Tracker's experienced automotive analysts.

Unique Buyer Criteria:

• Car purchase price
• Car model
• Engine size and type
• Mileage driven
• Age of car owned and duration of ownership
• Demographics (age, gender, socio-economics, region, marital status, number of children, number of adults, access to internet)
• Maslow groups (inner-directed, outer-directed, sustenance-driven)

Revealing Analysis:

• Which brands are on car buyers' preference lists and which brands they are most likely to buy next.
• Brand positions and opportunity gaps
• Brand attitudes, strengths, weaknesses and customer retention over time
• Brand purchasing criteria
• How brands compare as rational, emotional or low-involvement purchases
• Benchmark any brand's performance against any other brand

  
  

Car Brands Covered & Sections Included

Download Report Online or Access Data Worth Over £15,000

1. Standard PDF report (Trend Tracker analysis of data)
2. Direct access to data (analyse data to your own requirements)

Report Pricing

• A multi-user copy of the UK Car Buyer Brands Perceptions 2011 study report in pdf form costs £1,950 + VAT.
• A secure login and password for 12 months' access to UK Car Buyer Brands Perceptions 2011 data for in-house analysis costs £8,000 + VAT
• A programme of one or more bespoke survey questions added to the standard Trend Tracker questionnaire costs £1,000 per question

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Car Buyer Brand Perceptions Webinar

First shown on the 21st September,Trend Tracker hosted an exclusive presentation and interview with the study's lead analyst and author, Robert Macnab.

The presentation included insight into the report as well as a discussion on the survey's results. To download a video of the presentation, please click on the 'Read More' button.