The Trend Tracker inaugural UK Car Buyer Brands Perceptions 2011 study is based on 12 months' data drawn from a continuous monthly survey of 1,000 car drivers (owners and users of cars, including company cars) throughout the UK. The methodology employed is computer-assisted face-to-face, in-home, CAPI-assisted interviews with a random location sample taken at 100 selected sample points within the UK.

Data from a sample of 12,000 are analysed to provide statistically significant sample sizes for 33 individual car brands. Responses are analysed only for those stating their intention of purchasing a new or used car within periods of one year, 1-2 years and 3-5 years.

Unique to this survey are questions based on consumer involvement theory (CIT) which identifies the extent to which brand consideration and purchase decisions are most likely to involve 'emotional', 'rational' or 'low involvement' decision making for individuals. Data analysis is supported by insightful interpretation of the data by Trend Tracker's experienced automotive analysts.

Unique Buyer Criteria:

• Car purchase price
• Car model
• Engine size and type
• Mileage driven
• Age of car owned and duration of ownership
• Demographics (age, gender, socio-economics, region, marital status, number of children, number of adults, access to internet)
• Maslow groups (inner-directed, outer-directed, sustenance-driven)

Revealing Analysis:

• Which brands are on car buyers' preference lists and which brands they are most likely to buy next.
• Brand positions and opportunity gaps
• Brand attitudes, strengths, weaknesses and customer retention over time
• Brand purchasing criteria
• How brands compare as rational, emotional or low-involvement purchases
• Benchmark any brand's performance against any other brand

  
  

Car Brands Covered & Sections Included

Download Report Online or Access Data Worth Over £15,000

1. Standard PDF report (Trend Tracker analysis of data)
2. Direct access to data (analyse data to your own requirements)

Report Pricing

• A multi-user copy of the UK Car Buyer Brands Perceptions 2011 study report in pdf form costs £1,950 + VAT.
• A secure login and password for 12 months' access to UK Car Buyer Brands Perceptions 2011 data for in-house analysis costs £8,000 + VAT
• A programme of one or more bespoke survey questions added to the standard Trend Tracker questionnaire costs £1,000 per question

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Car Buyer Brand Perceptions Webinar

First shown on the 21st September,Trend Tracker hosted an exclusive presentation and interview with the study's lead analyst and author, Robert Macnab.

The presentation included insight into the report as well as a discussion on the survey's results. To download a video of the presentation, please click on the 'Read More' button.

The Castrol Professional Car Service and Repair Trend Tracker 2011 is available to download. It is the most comprehensive study available about the UK market for car servicing, maintenance and repair. Running to over 200 pages with 219 data tables and charts; quite simply you will not find a more complete treatment anywhere.

This latest report brings together three of Trend Tracker's best known studies of the UK market for car servicing, maintenance and repair:

Exclusive UK Car Servicing Trends

Based on extensive consumer surveys, the long-established Service Trend Tracker drills down into where motorists last had a routine service carried out on their car. This report gives you unrivaled Franchised Dealer, Independent Garage & DIY rates.

Download Car Repair & Maintenance Analysis

The Repair Trend Tracker, which utilises consumer data to analyse a range of mechanical servicing, maintenance and repair operations, by outlet, age of vehicle and car manufacturer.

You will not find a more complete breakdown of the type of work carried out, by manufacturer and outlet.

2011 Manufacturer & Outlet Market Sizing

The new Car Service and Repair Trend Tracker also includes data from the biennial mfbi UK Car Service and Repair Market report, which exclusively looks at market size and trends and the garage supply structure in Britain.

NEW Car Marques Added for 2011

For this year's report we have a new supplier for the consumer surveys - Lake Research. The data they supply are considerably more detailed than we have ever had available before. Although it will take time to build up trend information from this source, we have made a start in the 2011 report with servicing and SMR retention for marques with smaller car parcs.

But, of course, the report still benefits from Trend Tracker's database of market information going back to before the recession in the early 90s to analyse trends over the past decade and create forecasts to 2016.

Exclusive Car Servicing Data by Manufacturer

As well as car servicing, maintenance and repair trends by outlet, this latest 2011 report analyses data on the age and types of service carried out by the following marques:

Download FREE 26 Slide Presentation Included

Included with each report are detailed Powerpoint slides containing all of the report's key charts and tables - ready for you to present to your team or clients.

You can find more details by downloading the PDFs of draft contents and list of data tables/charts above.

Why You Should Download This 2011 Report Now

Time saving: All the information you need in one place
Crucial data: Input for your business planning
Strategic: Market forecasts running forward to 2016
Reliable: Primary consumer and B2B research
Detailed: Over 200 pages and 219 data tables and colour charts
In depth: Servicing retention trends since 1995
Trust Report Automotive market trends back to 2000
Great value: £1,250 + VAT and free P&P

The price of £1,250 + VAT includes one hard copy of the report, an electronic PDF copy, and a 26-slide PowerPoint presentation executive summary.

Free post and packing for: UK, Europe, North America, Asia.

See http://www.trendtracker.co.uk/store/2011/05/the-car-service-and-repair-trend-tracker-2011 for details