Published March 2008
A new, revised edition of a unique training aid to help dealer sales staff with the key task of communicating effectively with prospects and customers. Some of the most effective retail networks have adopted Money Making Sales Letters for Motor Retailers - a comprehensive guide to the art of writing effective letters, tailored to the specific needs of automotive retailers. It covers in detail the principles and the finer points of effective written communication, with plenty of ready-made sample letters included to cover all the occasions when a letter is called for.
