It covers in detail the principles and the finer points of effective written communication, with plenty of ready-made sample letters included to cover all the occasions when a letter is called for.

Author and seasoned automotive marketing expert Howard Popeck explains just why a good letter can win a customer's full attention when a phone call or an e-mail might be inappropriate, or soon forgotten. Furthermore, the targeted direct mail campaign has a growing role to play in reducing dealerships' advertising costs without compromising the effectiveness of the marketing budget.

The guide includes a whole series of carefully crafted, proven letters - to suspects, prospects, customers, and invitations to dealership events - so that sales staff and managers needn't reinvent the wheel.

These letters can be adapted to the dealership's own preferred format and transferred from CD-ROM to the DMS.

Money Making Sales Letters for Motor Retailers includes a 180-page printed report and CD-ROM and is priced at £149.00 + VAT inclusive of delivery.