The Trend Tracker inaugural UK Car Buyer Brands Perceptions 2011 study is based on 12 months' data drawn from a continuous monthly survey of 1,000 car drivers (owners and users of cars, including company cars) throughout the UK. The methodology employed is computer-assisted face-to-face, in-home, CAPI-assisted interviews with a random location sample taken at 100 selected sample points within the UK.

Data from a sample of 12,000 are analysed to provide statistically significant sample sizes for 33 individual car brands. Responses are analysed only for those stating their intention of purchasing a new or used car within periods of one year, 1-2 years and 3-5 years.

Unique to this survey are questions based on consumer involvement theory (CIT) which identifies the extent to which brand consideration and purchase decisions are most likely to involve 'emotional', 'rational' or 'low involvement' decision making for individuals. Data analysis is supported by insightful interpretation of the data by Trend Tracker's experienced automotive analysts.

Unique Buyer Criteria:

• Car purchase price
• Car model
• Engine size and type
• Mileage driven
• Age of car owned and duration of ownership
• Demographics (age, gender, socio-economics, region, marital status, number of children, number of adults, access to internet)
• Maslow groups (inner-directed, outer-directed, sustenance-driven)

Revealing Analysis:

• Which brands are on car buyers' preference lists and which brands they are most likely to buy next.
• Brand positions and opportunity gaps
• Brand attitudes, strengths, weaknesses and customer retention over time
• Brand purchasing criteria
• How brands compare as rational, emotional or low-involvement purchases
• Benchmark any brand's performance against any other brand

  
  

Car Brands Covered & Sections Included

Download Report Online or Access Data Worth Over £15,000

1. Standard PDF report (Trend Tracker analysis of data)
2. Direct access to data (analyse data to your own requirements)

Report Pricing

• A multi-user copy of the UK Car Buyer Brands Perceptions 2011 study report in pdf form costs £1,950 + VAT.
• A secure login and password for 12 months' access to UK Car Buyer Brands Perceptions 2011 data for in-house analysis costs £8,000 + VAT
• A programme of one or more bespoke survey questions added to the standard Trend Tracker questionnaire costs £1,000 per question

Contact Us Now

Car Buyer Brand Perceptions Webinar

First shown on the 21st September,Trend Tracker hosted an exclusive presentation and interview with the study's lead analyst and author, Robert Macnab.

The presentation included insight into the report as well as a discussion on the survey's results. To download a video of the presentation, please click on the 'Read More' button.

The 'Top 30 Online Motor Finance Companies' report, available to download from the end of September 2011, is written for digital marketing professionals, heads of marketing and marketing account managers looking for competitive advantage and the opportunities to grow in this highly competitive car finance market.

The unique report uses specially commissioned data of over 8 million internet users across the UK and identifies how people use digital media and search engines to arrange car finance.

The report reveals:

• The size of the online market for motor finance
• The top 30 website's competiting in the market
• Market shares and performance benchmarks
• Unique analysis of the strength of the top thirty
• Unique independent benchmark of the highest and lowest performing brands

Using the report you will understand:

• The search engine marketing strategies used by the market’s best performing brands
• The opportunities and threats of customer engagement through social media
• How pay-per-click advertising is used: budgets and keywords

The report includes 30 individual profiles of the UK's highest performing online brokers, direct lenders, dealers, car finance houses, comparison websites and finance referral websites.

The brands included in the top 30:

Buy this report now, or call 01743 29 04 11 to order the report over the phone

The Castrol Professional Car Service and Repair Trend Tracker 2011 is available to download. It is the most comprehensive study available about the UK market for car servicing, maintenance and repair. Running to over 200 pages with 219 data tables and charts; quite simply you will not find a more complete treatment anywhere.

This latest report brings together three of Trend Tracker's best known studies of the UK market for car servicing, maintenance and repair:

Exclusive UK Car Servicing Trends

Based on extensive consumer surveys, the long-established Service Trend Tracker drills down into where motorists last had a routine service carried out on their car. This report gives you unrivaled Franchised Dealer, Independent Garage & DIY rates.

Download Car Repair & Maintenance Analysis

The Repair Trend Tracker, which utilises consumer data to analyse a range of mechanical servicing, maintenance and repair operations, by outlet, age of vehicle and car manufacturer.

You will not find a more complete breakdown of the type of work carried out, by manufacturer and outlet.

2011 Manufacturer & Outlet Market Sizing

The new Car Service and Repair Trend Tracker also includes data from the biennial mfbi UK Car Service and Repair Market report, which exclusively looks at market size and trends and the garage supply structure in Britain.

NEW Car Marques Added for 2011

For this year's report we have a new supplier for the consumer surveys - Lake Research. The data they supply are considerably more detailed than we have ever had available before. Although it will take time to build up trend information from this source, we have made a start in the 2011 report with servicing and SMR retention for marques with smaller car parcs.

But, of course, the report still benefits from Trend Tracker's database of market information going back to before the recession in the early 90s to analyse trends over the past decade and create forecasts to 2016.

Exclusive Car Servicing Data by Manufacturer

As well as car servicing, maintenance and repair trends by outlet, this latest 2011 report analyses data on the age and types of service carried out by the following marques:

Download FREE 26 Slide Presentation Included

Included with each report are detailed Powerpoint slides containing all of the report's key charts and tables - ready for you to present to your team or clients.

You can find more details by downloading the PDFs of draft contents and list of data tables/charts above.

Why You Should Download This 2011 Report Now

Time saving: All the information you need in one place
Crucial data: Input for your business planning
Strategic: Market forecasts running forward to 2016
Reliable: Primary consumer and B2B research
Detailed: Over 200 pages and 219 data tables and colour charts
In depth: Servicing retention trends since 1995
Trust Report Automotive market trends back to 2000
Great value: £1,250 + VAT and free P&P

The price of £1,250 + VAT includes one hard copy of the report, an electronic PDF copy, and a 26-slide PowerPoint presentation executive summary.

Free post and packing for: UK, Europe, North America, Asia.

This latest report from Trend Tracker offers an unrivalled study of the electric vehicle market, including an in-depth review of EV technologies, and forecasts of the global development and uptake of electric vehicles.

Five user licence PDF electronic version - £445 + VAT

Trend Tracker's critical survey of the activity aiming at the rebirth of the electric vehicle, a species previously thought to have been nigh-extinct since batteries lost out to gasoline in the early years of the last century, was published on 8 February 2011.

This report provides a uniquely broad view of the technology, energy demand, infrastructure and fiscal challenges that face OEMs, governments, investors, environmental lobbies and citizens at large, as the auto industry and its new allies attempt to de-carbonise private transport and respond effectively to the implications of 'peak oil'.

The report is based on three years of tracking developments in the EV and automotive sectors, research which started before any mainstream manufacturer announced EV launch plans. This research was founded on lead author Toby Procter's belief that the prospect of energy scarcity poses greater risks to mobility and the industries that supply it than investors or other 'stakeholders' wish to contemplate.

EV Report Chapters & Contents:

- EV technology
- Battery chemistries
- EVs and power generation
- Recharging infrastructure development
- Oil and other critical resource constraints
- Market penetration forecasts
- Fiscal policies
- Business models

For more details, please download the full table of contents and list of figures/tables above.

No mere technology update, EVs: Energy, Infrastructure and Mobility in the Real World offers uncomfortable facts, figures and advice based on a mass of technology, energy and resources data. It's designed to help investors, politicians, environmentalists and senior executives in the automotive and power utility sectors get to grips with the dynamics and challenges of what could be the most seismic transition since globalisation -from oil to electricity.

This report is not anti-EV propaganda, or the product of swivel-eyed climate change deniers. It is a rigorous, commonsensical appraisal of EV technologies, and the policies that aim to bring them to market.

Pricing

This report is priced at £445 + VAT for a five-user electronic copy supplied in PDF file form.

Buyers can print the file for their own use only at 150 dpi. The PDF is also enabled for copying and searching.

Printed and spiral-bound copies are priced at £100.00 (each) and are available only to buyers of the single- or five-user licence versions of this report. Appropriate order forms can be found at the top of this page - or buy online now.

This latest report from Trend Tracker offers an unrivalled study of the electric vehicle market, including an in-depth review of EV technologies, and forecasts of the global development and uptake of electric vehicles.

Single user licence PDF electronic version - £345 + VAT

Trend Tracker's critical survey of the activity aiming at the rebirth of the electric vehicle, a species previously thought to have been nigh-extinct since batteries lost out to gasoline in the early years of the last century, was published on 8 February 2011.

This report provides a uniquely broad view of the technology, energy demand, infrastructure and fiscal challenges that face OEMs, governments, investors, environmental lobbies and citizens at large, as the auto industry and its new allies attempt to de-carbonise private transport and respond effectively to the implications of 'peak oil'.

The report is based on three years of tracking developments in the EV and automotive sectors, research which started before any mainstream manufacturer announced EV launch plans. This research was founded on lead author Toby Procter's belief that the prospect of energy scarcity poses greater risks to mobility and the industries that supply it than investors or other 'stakeholders' wish to contemplate.

EV Report Chapters & Contents:

- EV technology
- Battery chemistries
- EVs and power generation
- Recharging infrastructure development
- Oil and other critical resource constraints
- Market penetration forecasts
- Fiscal policies
- Business models

For more details, please download the full table of contents and list of figures/tables above.

No mere technology update, EVs: Energy, Infrastructure and Mobility in the Real World offers uncomfortable facts, figures and advice based on a mass of technology, energy and resources data. It's designed to help investors, politicians, environmentalists and senior executives in the automotive and power utility sectors get to grips with the dynamics and challenges of what could be the most seismic transition since globalisation -from oil to electricity.

This report is not anti-EV propaganda, or the product of swivel-eyed climate change deniers. It is a rigorous, commonsensical appraisal of EV technologies, and the policies that aim to bring them to market.

Pricing

This report is priced at £345 + VAT for the single-user electronic copy supplied in PDF file form. This version cannot be copied or printed.

Printed and spiral-bound copies are priced at £100.00 and are available only to buyers of the single- or five-user licence versions of this report. Appropriate order forms can be found at the top of this page - or buy online now.

See http://www.trendtracker.co.uk/store/2011/05/the-car-service-and-repair-trend-tracker-2011 for details

Trend Tracker's latest collision repair sector report, The Future of the UK Car Body Repair Market 2010-2015, fully updates our in-depth coverage of the structure, volume and dynamics of the car body repair market in the UK. It analyses demand- and supply-side data from 1999 to date, and forecasts future trends to 2015. Detailed analysis and commentary is provided on this market for operators of bodyshops, insurance companies, accident management firms, car dealers and manufacturers, and companies supplying body repair outlets with products and services.

Users of this latest biennial bodyshop report in the mfbi/Trend Tracker series first launched in 1993 will benefit from the authors' uniquely long experience of how market trends have evolved in the sector, and where they're pointing now.

Richard P. Gandy, Commercial Manager, Bodyshop and Insurance at EurotaxGlass's, says of this report, "Yet again Trend Tracker has produced a superb analysis that accurately captures and interprets all the essential dynamics of our industry. I'm sure that this edition will become an essential foundation of many organisational strategies."

Trends surveyed in this study include:

• Market volume and value
• Market segmentation - insurance/fleet/privately-funded repairs
• Unit repair costs
• Repair costs by make of car
• Supply structure evolution
• Motor insurance market trends
• Market dynamics and drivers
• Strategic outlook to 2015

The Future of the UK Car Body Repair Market 2010-2015 covers the numbers of automotive independent and franchised bodyshop outlets, trends in the size of auto bodyshops and repair workshops, in insurance- and manufacturer-approved networks, and provides an overview of SMART repair specialists.

For The Future of the UK Car Body Repair Market 2010-2015 Trend Tracker analysts completed primary tele-research and analysed nearly a quarter of a million invoices - and utilised a range of reliable data sources - to ensure the unchallenged accuracy of this industry profile.

As well as the brand new research, and industry trends over the last decade, this study took account of the macroeconomic conditions following the 2008/2009 recession to produce a market forecast to 2015.

Like previous editions, this report will be essential reading for vehicle manufacturers, insurers, investors, advisers, operators, suppliers and others who need to understand the risks and opportunities facing each of the key protagonists in a punishingly competitive market where business failure is increasingly commonplace.

The Future of the UK Car Body Repair Market 2010-2015 is priced at £1,250 + VAT. Download this report online now.

For more information please download PDFs of the table of contents and list of data tables/charts above.

No conventional management report, Car Futures - Rethinking the automotive industry beyond the American model - is aimed at policy makers, academics, environmental NGOs, and of course, the industry itself. The authors say, “We hope to shock all of these interest groups at least some of the time as a contribution to the reconstruction of what remains a vital industry.”

Drawing on the history of the auto industry since mass production began in Detroit, the authors argue that the crisis of the once-'Big Three' (GM, Ford, Chrysler) has put in question the whole American business model, copied worldwide, that once underpinned their dominance.

They write in the report's Executive Summary, “There is a mistaken belief among car manufacturers that their activity is the be all and end all of automobility. While there is no car market without somebody making a car, there is no business without somebody making money, and that is where car makers seem to be missing a trick or two. Manufacturers only capture a limited slice of the total automotive value chain.
“New business models for the future would need to capture more of that value chain by integrating assembly, distribution and aftercare. This kind of thinking could also ultimately lead to a more sustainable car industry in economic, social and environmental terms. The current recession with its attendant credit crunch may well accelerate this process of industrial transformation. Many current players have proved to be ill-adapted to the 21st century automotive ecosystem. We may see some radically new business models emerge within the next 10 or 20 years.”

Besides preparing readers for the future, Car Futures - Rethinking the automotive industry beyond the American model also provides the historical information and economic and technical data to help understand how the auto industry became the problematical phenomenon it now is, commanding big subsidies to support overcapacity while its global environmental footprint is still growing.

The 100 A4 pages of Car Futures - Rethinking the automotive industry beyond the American model include 28 tables, charts and photos.

Until midnight on 20 November, Trend Tracker is offering the Car Futures PDF + book package at a special launch price £55.00 + VAT

Thereafter an electronic PDF download is priced at £49.00 + VAT, while this PDF together with a printed and wire-bound soft cover copy is priced at £69.00 + VAT, inclusive of inland/surface despatch.

Dr Paul Nieuwenhuis AffIMI and Dr. Peter Wells are co-directors of the globally influential Centre for Automotive Industry Research at Cardiff Business School, one of the few academic centres globally to study the sector and its broader economic and environmental impacts.

Future Trends In The Used Car Market

Published biennially since 1994, the report provides an unrivalled level of research data and analysis on current and future trends in the UK used car market that is unavailable elsewhere. No other single report provides the same depth, breadth and quality of analysis. The contents include*:

• Preface
• Executive summary
• Market background
• The used car market
• Used car sales by brand
• The supply of used cars
• The distribution of used cars
• The future and conclusions
• Appendix (PowerPoint slide presentation for your internal use)

You can download the complete contents of the report as a PDF above along with a PDF of all the tables and charts.

This Automotive Industry Research Report is Essential For:

• Car manufacturers and importers
• Finance companies and contract hire/leasing companies
• Franchised dealer groups
• Independent used car groups or supermarkets
• Auction houses or companies involved in used car disposal or re-marketing
• Automotive industry analysis, consultancy and training

You will certainly profit from this in-depth study of a market crucial to the UK's retail car industry.

The report is available to buy now online for £1,250.00 + VAT. Or to purchase by post or fax please dowload the order form PDF above. You can also phone us on 0870 421 4350 to place your order or find out more details.

Definitive UK Car Finance Market Research

What the report includes
The report contains the most comprehensive and detailed analysis of current trends and future developments in the car finance market with forecasts to 2014. It is, quite simply, the definitive independent study of the current trends and future development of the market for direct and point of sale financing of car purchases in the UK including:

• The latest data about the retail car finance market by value and volume
• Trends in point of sale finance value and volume, 2003 - 2008
• Direct finance by value and volume, 2003 - 2008
• Developments in the supply of car finance and distribution
• Market size forecasts to the year 2014

Contents summary (please download the detailed contents list as a PDF, above):

• Executive summary
• Market background
• Market size and trends
• The supply structure
• Car finance distribution
• The finance consumer
• The future and conclusions
• Appendix (PowerPoint synopsis)

Report presentation

• Over 100 pages and 50 data tables and charts
• Wire-bound report printed in full colour
• PDF electronic copy
• 15-slide electronic PowerPoint synopsis for your internal presentations

If your job involves market and resource planning for any of these:

• Car manufacturers' and independent POS finance companies
• Direct lenders
• Brokers
• Automotive dealer groups
• Banks and other money market operators
• Automotive industry analysts, consultants and academics

….. then you will certainly profit from this in-depth study of a market crucial to the UK's retail car industry.

What should you do next?
Please download the detailed contents pages and list of tables and charts - the PDF files listed above - to see if this report really can help you plan a post-crisis future for your business.

Available now the report is £1,450 + VAT for a PDF file and bound copy. You can buy the report using your credit card online now and download a zip file containing a PDF of the full report and a 15-slide Powerpoint summary. The hard copy will then be despatched to you within three working days. Alternatively phone us on 0870 421 4350 for other ways to buy.

You can order your copy of the rts Auto Retail Industry Salary Survey 2009 right now online for £199 + VAT and download the PDF version immediately. We will then post you the hardcopy report complete with the CD of Motor Trade Selection's 'Broad Spectrum' Guidelines.

If you are a member of Auto Retail Network, the RMIF or the SMTA, you are entitled to a member's discount of 25% off the normal price of £199, making the price only £149 plus VAT. And bundled into the CD, you also receive job descriptions for 35 franchised dealer positions. To take advantage of this members' offer, please contact Francis Marshall at Auto Retail Network on 01572 724687. (Note: This offer cannot be processed online.)

Who should order:

• Auto retail directors responsible for setting pay plans and reward schemes
• Senior managers responsible for recruitment and pay
• Job seekers monitoring their own pay packages
• Executives involved in recruitment and retention of staff

NEW You can now download single pages from the rts Auto Retail Industry Salary Survey 2009 reporting basic and total pay for individual jobs for £15 + VAT each. In most cases the download includes the job description as well as salary information by region and nationally. Order these right now online and download the PDF immediately. (Not available in hardcopy.) Download the free sample for a car valeter now! (above)

These individual pages cover:

• Bodyshop Painter / Panel Beater
• Bodyshop Foreman / Estimator (job description for Estimator only)
• Bodyshop Manager
• Bodyshop Receptionist / Adviser
• Car Sales Executive (job description for Sales Executive but salary details merge Sales Executives and F&I Managers)
• Dealer Principal / General Manager
• Dealership Accountant
• General Clerical Assistant (job descriptions are for Ledger/Accounts Clerk, Database Controller, Accounts Assistant/Cashier and Sales Administration Assistant
• Sales Manager (job description for General Sales Manager)
• Parts Counter / Warehouse Assistant
• Parts Manager
• Parts Sales Representative / Telesales (no job description available)
• Parts Delivery Driver / Van Sales (job description for Parts Delivery Driver)
• Service Department Clerical Staff (job description for Warranty Administrator and Service Receptionist
• Service Mechanic (no job description available)
• Service Foreman / Workshop Controller (job description for Service Foreman)
• Service Manager
• Service Receptionist
• Service Technician

See http://www.trendtracker.co.uk/store/2011/05/the-car-service-and-repair-trend-tracker-2011 for details

In a sector known for rapid rates of staff attrition, a good job description is one, essential component of an effective toolset for people development and retention. These were created by John Genge, FIMI, the consultant, accountant and former dealer principal who was one of the founding directors of Trend Tracker Ltd.

Available to download as a Zip file of PDFs only, for which Acrobat Reader is required. This product is NOT available in print form.

See free download of sample job description for valeters

It covers in detail the principles and the finer points of effective written communication, with plenty of ready-made sample letters included to cover all the occasions when a letter is called for.

Author and seasoned automotive marketing expert Howard Popeck explains just why a good letter can win a customer's full attention when a phone call or an e-mail might be inappropriate, or soon forgotten. Furthermore, the targeted direct mail campaign has a growing role to play in reducing dealerships' advertising costs without compromising the effectiveness of the marketing budget.

The guide includes a whole series of carefully crafted, proven letters - to suspects, prospects, customers, and invitations to dealership events - so that sales staff and managers needn't reinvent the wheel.

These letters can be adapted to the dealership's own preferred format and transferred from CD-ROM to the DMS.

Money Making Sales Letters for Motor Retailers includes a 180-page printed report and CD-ROM and is priced at £149.00 + VAT inclusive of delivery.

See http://www.trendtracker.co.uk/store/2011/05/the-car-service-and-repair-trend-tracker-2011 for details

This primary research results in a broad reported range of operators' rather than analysts' views of trends, linked to regional market potential. Although the samples are not weighted to reflect the volume of sales moving through a specific channel or outlet, the businesses surveyed include major chains as well as independents, so are representative of the UK aftermarket.

This report was the tenth in a series over five years. Some previous editions are still available. Please email us (info@trendtracker.co.uk) to discuss.

See http://www.trendtracker.co.uk/store/2011/05/the-car-service-and-repair-trend-tracker-2011 for details

See http://www.trendtracker.co.uk/store/2011/05/the-car-service-and-repair-trend-tracker-2011 for details