Trend Tracker :: Latest Whitepaper Articles http://www.trendtracker.co.uk/whitepaper/ Mon, 10 Oct 2011 10:23:14 +0000 en Car Brands and Consumer Involvement Theory http://www.trendtracker.co.uk/whitepaper/2011/10/car-brands-and-consumer-involvement-theory Mon, 10 Oct 2011 10:23:14 +0000 office@trendtracker.co.uk (Trend Tracker) As an introduction to the UK Car Buyer Brand Perceptions 2011 study we launched in September, lead analyst Robert Macnab has prepared a White Paper on the thinking behind the report’s emphasis on defining consumers’ brand perceptions in terms of Consumer Involvement Theory, or CIT. Much has been written about this quite commonsense perspective on what drives different types of consumer to consider brands and models with different types of appeal; namely, how they combine elements of emotional involvement and rational decision-making.

In this free white paper download, Robert brings a crystal-clear explanation of the theory to bear on how our study’s consumer sample perceives today’s car brands, to show some of the value of this study to brand managers, marketers and advertising creatives.

You can also download from this site a recording of our recent webinar presentation on the study, besides sample pages and full contents details.

Download Presentation Slides

Watch car brands webinar presentation
Download car brands report

]]> http://www.trendtracker.co.uk/whitepaper/2011/10/car-brands-and-consumer-involvement-theory#comments http://www.trendtracker.co.uk/whitepaper/2011/10/car-brands-and-consumer-involvement-theory Suzuki expands in India: the first to abandon Japan? http://www.trendtracker.co.uk/whitepaper/2010/09/suzuki-expands-in-india--the-first-to-abandon-japan Fri, 24 Sep 2010 11:23:29 +0000 office@trendtracker.co.uk (Trend Tracker) Trend Tracker's occasional updates and insights on automotive industry issues are free to registered users, and can be accessed via an RSS feed to your favourite aggregator or mobile device.

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]]> http://www.trendtracker.co.uk/whitepaper/2010/09/suzuki-expands-in-india--the-first-to-abandon-japan#comments http://www.trendtracker.co.uk/whitepaper/2010/09/suzuki-expands-in-india--the-first-to-abandon-japan A Belle Époque for Land Rover and Jaguar? http://www.trendtracker.co.uk/whitepaper/2010/07/a-belle-poque-for-land-rover-and-jaguar Wed, 07 Jul 2010 13:26:56 +0000 office@trendtracker.co.uk (Trend Tracker) Trend Tracker's occasional updates and insights on automotive industry issues are free to registered users, and can be accessed via an RSS feed to your favourite aggregator or mobile device.

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]]> http://www.trendtracker.co.uk/whitepaper/2010/07/a-belle-poque-for-land-rover-and-jaguar#comments http://www.trendtracker.co.uk/whitepaper/2010/07/a-belle-poque-for-land-rover-and-jaguar Is Saab the new MG Rover? http://www.trendtracker.co.uk/whitepaper/2010/02/is-saab-the-new-mg-rover Wed, 10 Feb 2010 11:15:30 +0000 office@trendtracker.co.uk (Trend Tracker) Trend Tracker's occasional updates and insights on automotive industry issues are free to registered users, and can be accessed via an RSS feed to your favourite aggregator or mobile device.

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]]> http://www.trendtracker.co.uk/whitepaper/2010/02/is-saab-the-new-mg-rover#comments http://www.trendtracker.co.uk/whitepaper/2010/02/is-saab-the-new-mg-rover Scrappage by Numbers http://www.trendtracker.co.uk/whitepaper/2009/11/scrappage-by-numbers Thu, 05 Nov 2009 14:58:41 +0000 office@trendtracker.co.uk (Trend Tracker) Trend Tracker's occasional updates and insights on automotive industry issues are free to registered users, and can be accessed via an RSS feed to your favourite aggregator or mobile device.

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]]> http://www.trendtracker.co.uk/whitepaper/2009/11/scrappage-by-numbers#comments http://www.trendtracker.co.uk/whitepaper/2009/11/scrappage-by-numbers Fresh perspective on the credit crunch http://www.trendtracker.co.uk/whitepaper/2008/06/fresh-perspective-on-the-credit-crunch Mon, 02 Jun 2008 17:28:08 +0000 office@trendtracker.co.uk (Trend Tracker) Trend Tracker's occasional updates and insights on automotive industry issues are free to registered users, and can be accessed via an RSS feed to your favourite aggregator or mobile device.

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]]> http://www.trendtracker.co.uk/whitepaper/2008/06/fresh-perspective-on-the-credit-crunch#comments http://www.trendtracker.co.uk/whitepaper/2008/06/fresh-perspective-on-the-credit-crunch The weaknesses of the auto retail franchise system http://www.trendtracker.co.uk/whitepaper/2008/04/the-weaknesses-of-the-auto-retail-franchise-system Fri, 11 Apr 2008 14:28:23 +0000 office@trendtracker.co.uk (Trend Tracker) Trend Tracker's occasional updates and insights on automotive industry issues are free to registered users, and can be accessed via an RSS feed to your favourite aggregator or mobile device.

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]]> http://www.trendtracker.co.uk/whitepaper/2008/04/the-weaknesses-of-the-auto-retail-franchise-system#comments http://www.trendtracker.co.uk/whitepaper/2008/04/the-weaknesses-of-the-auto-retail-franchise-system The pros and cons of private equity in the automotive supply chain http://www.trendtracker.co.uk/whitepaper/2007/05/the-pros-and-cons-of-private-equity-in-the-automotive-supply-chain Mon, 21 May 2007 11:13:08 +0000 office@trendtracker.co.uk (Trend Tracker) Trend Tracker's occasional updates and insights on automotive industry issues are free to registered users, and can be accessed via an RSS feed to your favourite aggregator or mobile device.

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]]> http://www.trendtracker.co.uk/whitepaper/2007/05/the-pros-and-cons-of-private-equity-in-the-automotive-supply-chain#comments http://www.trendtracker.co.uk/whitepaper/2007/05/the-pros-and-cons-of-private-equity-in-the-automotive-supply-chain Building brand portfolios and managing investors: The case of Ford http://www.trendtracker.co.uk/whitepaper/2007/04/building-brand-portfolios-and-managing-investors--the-case-of-ford Sat, 14 Apr 2007 12:47:04 +0000 office@trendtracker.co.uk (Trend Tracker) Trend Tracker's occasional updates and insights on automotive industry issues are free to registered users, and can be accessed via an RSS feed to your favourite aggregator or mobile device.

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]]> http://www.trendtracker.co.uk/whitepaper/2007/04/building-brand-portfolios-and-managing-investors--the-case-of-ford#comments http://www.trendtracker.co.uk/whitepaper/2007/04/building-brand-portfolios-and-managing-investors--the-case-of-ford Managing a changing vehicle lifecycle: the impacts of adverse trends in the used car market and the aftermarket. http://www.trendtracker.co.uk/whitepaper/2007/02/managing-a-changing-vehicle-lifecycle--the-impacts-of-adverse-trends-in-the-used-car-market-and-the-aftermarket Thu, 01 Feb 2007 12:52:26 +0000 office@trendtracker.co.uk (Trend Tracker) Trend Tracker's occasional updates and insights on automotive industry issues are free to registered users, and can be accessed via an RSS feed to your favourite aggregator or mobile device.

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]]> http://www.trendtracker.co.uk/whitepaper/2007/02/managing-a-changing-vehicle-lifecycle--the-impacts-of-adverse-trends-in-the-used-car-market-and-the-aftermarket#comments http://www.trendtracker.co.uk/whitepaper/2007/02/managing-a-changing-vehicle-lifecycle--the-impacts-of-adverse-trends-in-the-used-car-market-and-the-aftermarket Jaguar's part in rescuing Ford http://www.trendtracker.co.uk/whitepaper/2006/08/jaguars-part-in-rescuing-ford Wed, 09 Aug 2006 11:03:40 +0000 office@trendtracker.co.uk (Trend Tracker) Trend Tracker's occasional updates and insights on automotive industry issues are free to registered users, and can be accessed via an RSS feed to your favourite aggregator or mobile device.

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]]> http://www.trendtracker.co.uk/whitepaper/2006/08/jaguars-part-in-rescuing-ford#comments http://www.trendtracker.co.uk/whitepaper/2006/08/jaguars-part-in-rescuing-ford Scale economy and vertical joint ventures: how MG Rover was strangled at birth http://www.trendtracker.co.uk/whitepaper/2006/06/scale-economy-and-vertical-joint-ventures--how-mg-rover-was-strangled-at-birth Wed, 14 Jun 2006 12:47:34 +0000 office@trendtracker.co.uk (Trend Tracker) Trend Tracker's occasional updates and insights on automotive industry issues are free to registered users, and can be accessed via an RSS feed to your favourite aggregator or mobile device.

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