The figures, which record which insurer customers choose at renewal and the reasons why, show Aviva increased its market share by 1.65% – well above second placed RAC .
LV= is now the largest motor insurance brand in the UK, thanks to a retention rate some 14 points higher than the market average and recent rate cuts.
Direct Line stays at number 2 and all Aviva’s efforts are clearly paying off as it becomes the third biggest motor insurance brand in the UK, up from fifth just six months before.
Meanwhile AXA and RAC have been pushed out of the top 10 by Tesco and esure.
However, when adding together QuoteMeHappy and General Accident with Aviva , the giant has a 11% market share – actually making it bigger than market share headliner LV=.